Mag Bag: ‘Elle’ Launches Dating App

Elle Launches Dating App

While style, beauty and relationship get in conjunction, even most immaculately clad fashionistas might need help satisfying people that are new. That might describe exactly just what Elle gets active in the internet dating game utilizing the launch of Elle Dating, together with HowAboutWe.com.

The newest Elle dating website makes use of HowAboutWe.com’s low-pressure, constructive strategy to online dating sites, by which people simply finish the concern “How About We…” along with other people react if they such as the certain concept provided. (they even provide their particular sex, profile information, photographs, etc.) Users might “click” over an indication to “go into the zoo,” “kayak in the Hudson” or “learn in order to make sushi,” to give a couple of instances.

people will even obtain access to matchmaking that is one-on-one from E. Jean Carroll, Elle’s veteran relationship guidance expert.

The co-branded dating solution is managed regarding the Elle.com web site, which makes it possible for visitors to move between editorial content and Elle Dating. Your website will feature dating-focused editorial content, and also will be marketed across Elle’s print, electronic, tablet and social networking platforms. There may additionally be options for entrepreneurs to sponsor content as well as other functions through Elle Dating.

Elle is not the magazine that is first offer an on-line relationship service together with HowAboutWe.com. In Summer 2011, nyc bowed the same co-branded solution.

Town & Country Increases Rate Base

Town & nation is increasing its price base from 5.5per cent from 450,000 to 475,000, efficient with all the magazine’s January concern. That’s the high quality base when it comes to high-end domestic subject in 10 years. The mag additionally recently boosted its address cost from $4.99 to $5.99, efficient using its September problem. Formerly, the address cost rose from $4.50 to $4.99, in January. In accordance with the latest numbers from the Alliance for Audited Media, newsstand product product sales hopped 15% into the half that is first of.

The Atlantic Adds Brand New Video Offerings

This few days The Atlantic rolled aside a few brand new video clip choices and enhanced how big is its video clip staff. brand New installments of two initial show, “Economics in Plain English” featuring Senior publisher Derek Thompson, and “The User’s help guide to Energy” with Senior publisher Alexis Madrigal, are now actually go on The Atlantic’s video clip station. In “Economics in simple English,” Thompson answers audience questions by wearing down company maxims into quick terms, while “The User’s help guide to Energy” explores the energy that is key upon which most of us rely. Later on this thirty days, the writer intends to debut a series that is new which significantly more than a dozen frontrunners in operation, the arts and technology explain their particular imaginative procedure.

Ser Padres Sponsors Kidcation in San Antonio week

Meredith Corp.’s Ser Padres is sponsoring the initial Kidcation Week in San Antonio, TX, by providing people a half-day that is free into the San Antonio Children’s Museum on August 17. The special program that is half-day from 1:30 p.m. to 6:00 p.m., includes a youth mariachi performance, bilingual storytelling and arts and crafts. Kidcation Week, from August 12-18, is providing regional people accessibility children development and events, no-cost enjoyment, and discounts at resort hotels, destinations, stores and restaurants.

Mastrangelo To Connect Publisher, Advertising, Self

Matt Mastrangelo was called publisher that is associate marketing, for Self, efficient Sept. 3.

Mastrangelo recently served as author of Rolling Stone and RollingStone.com, as well as operating the Music advertising Group at Wenner Media. During their 12-year tenure, he additionally served as author of Men’s Journal and executive manager of business product product sales and marketing that is integrated. Before that, he worked at Family Circle for a decade.

Meeks To Publisher, Atlantic Media Methods

Brock N. Meeks has actually joined Atlantic Media techniques, the in-house imaginative solutions ensemble at Atlantic Media, as editor. A Web site sponsored by General Electric that explores new approaches to policy areas like manufacturing, technology, and jobs in this role, he will oversee editorial strategy for Ideas Lab. Before joining Atlantic, Meeks served as manager of communications during the Center for Democracy & Technology; ahead of which he had been the main Washington correspondent for MSNBC.